Can numerical results from a screening level LCA, such as SolidWorks Sustainability, be used in marketing collateral to the general public?

Numerical results from a screening level Life Cycle Assessment (LCA), such as those generated by SolidWorks Sustainability, can indeed be leveraged in marketing collateral directed at the general public because they provide valuable insights into the sustainability performance of a product or material. These results can effectively illustrate the environmental benefits and impact reductions achieved through design and process choices, helping to position the product favorably in a market that increasingly values sustainability.

Using these results in marketing content can enhance the perceived value of a product, attract environmentally conscious consumers, and differentiate a brand in a competitive market. However, it is essential that the data presented is accurate, reflects the intended audience's understanding, and is substantiated by a credible methodology to maintain trust and integrity with consumers.

This use of LCA results in marketing would generally not have the same internal-only limitations that might apply to raw or unverified data, nor the confines of needing restrictions if the data is responsibly compiled and communicated. Therefore, using these outcomes directly aligns with broader marketing strategies focused on sustainability.