What is greenwashing?

Greenwashing refers to the practice where a company or organization promotes itself as environmentally friendly while actually engaging in practices that are harmful to the environment or failing to make significant sustainable efforts. This misleading marketing strategy aims to create a false impression of environmental responsibility that can mislead consumers.

By associating products or services with eco-friendly terms or imagery without supporting evidence of sustainability, businesses may try to gain market advantages or improve their public image. This behavior can undermine genuine sustainability efforts and lead to consumer distrust.

The other options present positive or accurate concepts that do not resonate with the essence of greenwashing. Truthfully marketing environmentally friendly products or accurately representing product sustainability involves honest and transparent practices, which are the opposite of what greenwashing embodies. A government regulation for sustainable practices would imply enforcement of genuine sustainability standards, which is again different from the deceptive nature of greenwashing.